‘Halo’ & ‘Destiny’ Studio, Bungie, Links up With NetEase on a $100 Million USD Deal
Helping Bungie grow into multi-franchise entertainment studio.
In a move that could help shake up the home video gaming industry, Bungie, the studio behind both Halo and Destiny, announced a blockbuster partnership with Chinese tech company NetEase. The latter, who licenses games from Activision Blizzard, including World of Warcraft and Overwatch for the Chinese marketplace, would earn a minority stake in Bungie, not to mention a seat on its board, as per GamesIndustry.
With a whopping $100 million USD changing hands, the deal would help Bungie grow into a “global, multi-franchise entertainment studio,” according to NetEase CEO William Ding. And, with Bungie currently having to rely on third-party support — Microsoft and/or Activision — the company now has its sights set on being able to self-publish its own projects, as Bungie CEO Pete Parsons relayed to The Wall Street Journal.
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