Stadium Goods has revealed plans to join Farfetch‘s — billed as “the leading global technology platform for the luxury fashion industry” — popular online marketplace. According to the company, this move will help Farfetch fans get their hands on some of the most hyped streetwear goods and sneakers out there.
“This partnership is further demonstration of Stadium Goods’ continued innovation in the luxury e-commerce space,” reads an official statmenet from Stadium Goods and Farfetch. “The deal expands the global reach of Stadium Goods, allowing merchandise to be showcased in one of the world’s premier luxury fashion destinations. Farfetch’s customers globally will be able to shop from an assortment of Stadium Goods sneakers that are completely new to the platform. The items will be part of a new Farfetch sneaker hub and will be presented alongside prominent luxury brands.”
The partnership is aimed at helping Stadium Goods build its reputation in the world of high-fashion and Farfetch support its goals in the streetwear market. Last month, Stadium Goods announced a similar strategy with Nordstrom.
Back in February, Farfetch linked up with Chanel to deliver a special augmented reality experience.