adidas Is Now One of the World's 100 Most Valuable Brands

The brand value is over $12 billion USD.

Fashion
11,952 Hypes 15 Comments

As a newly-published report from BrandZ and Kantar Millward Brown reveals, adidas has become one of the world’s most valuable brands. Specifically, the global company has been selected as one of the 100 entries on BrandZ and Kantar Millward Brown’s annual list, which spotlights “the world’s most valuable brands and provides insights on the potential of strong brands.” While Google, brand value of around $302 billion USD, takes the top spot — with Apple and Amazon in tow — the ranking also spotlights Tencent, Alibaba, Nike and more well-known brands. adidas and Nike are the only sporting goods labels to be included on the list.

ISPO notes that “the brand value of adidas increased by 50 percent to $12.456 billion USD compared to 2017,” allowing it to take the 100th spot. Nike has a “brand value of $38.479 billion USD,” making it the 29th most valuable brand for 2018 — a three-spot fall from 2017.

For a thorough breakdown, check out the report online.

Earlier today, adidas revealed plans to bring back the original UltraBOOST.

Read Full Article
Source
ISPO
More

What to Read Next

adidas Originals' NMD R1 Returns in Two Duck Camo Colorways
Footwear

adidas Originals' NMD R1 Returns in Two Duck Camo Colorways

“Trace Cargo” and “Grey Four.”

Off-White™ Announces Upcoming Store Opening in Manila
Fashion

Off-White™ Announces Upcoming Store Opening in Manila

Adding to its 26 worldwide store list.

Nike’s New Air VaporMax Plus “Black” Comes With a Gradient Sole Unit
Footwear

Nike’s New Air VaporMax Plus “Black” Comes With a Gradient Sole Unit

Clean and simple.


'Spider-Man: Homecoming 2' Potential Plot Leaked
Entertainment

'Spider-Man: Homecoming 2' Potential Plot Leaked

Major spoilers.

adidas Is Gearing up to Release the NMD R1 In “Chalk White/Semi Solar Yellow/Purple”
Footwear

adidas Is Gearing up to Release the NMD R1 In “Chalk White/Semi Solar Yellow/Purple”

Coming your way later this summer.

GEO Heads to Tokyo for Fall/Winter 2018 Lookbooks
Fashion

GEO Heads to Tokyo for Fall/Winter 2018 Lookbooks

Several new ways to wear the collection.

More ▾