As a newly-published report from BrandZ and Kantar Millward Brown reveals, adidas has become one of the world’s most valuable brands. Specifically, the global company has been selected as one of the 100 entries on BrandZ and Kantar Millward Brown’s annual list, which spotlights “the world’s most valuable brands and provides insights on the potential of strong brands.” While Google, brand value of around $302 billion USD, takes the top spot — with Apple and Amazon in tow — the ranking also spotlights Tencent, Alibaba, Nike and more well-known brands. adidas and Nike are the only sporting goods labels to be included on the list.
ISPO notes that “the brand value of adidas increased by 50 percent to $12.456 billion USD compared to 2017,” allowing it to take the 100th spot. Nike has a “brand value of $38.479 billion USD,” making it the 29th most valuable brand for 2018 — a three-spot fall from 2017.
For a thorough breakdown, check out the report online.
Earlier today, adidas revealed plans to bring back the original UltraBOOST.