You Can Now Buy Products Directly From Snapchat Lenses

Snap is making some major moves.

By //Tech

Snapchat users can now directly purchase products through the social media app. As CNBC reports:

Shoppable AR is a new feature on Snapchat that gives advertisers the ability to add a website to sponsored photo filters all within the platform. The lens — which was announced on Wednesday — opens up options to directly buy products, watch longer promotional videos or install apps on your phone without leaving Snapchat.

It won’t cost companies extra to add the function to some existing ad products. It will be available through face or world lenses — where users have to swipe up to open the camera — and sold through a bidding process that begins at $100 a day. Advertisers can also buy a lens targeted toward a specific audience that is accessible directly through the main camera function, which starts at $40,000 a day with an prenegotiated CPM (price per thousand users). Companies can also pay extra to be the first lens that shows up to everyone.

According to Peter Sellis, Snap’s revenue product director, “more than half of the 13-to-34-year-old U.S. population uses a Snapchat AR lens each week on average;” according to Snap, 70 million people use Snapchat lenses every single day.

Back in February, Snapchat teamed up with Nike to put together a special custom World Lens.

Read Full Article
Source
CNBC
SnapchatSnapSnap Inc.

You may also like

You Can Now Buy a Subscription for Access to Tap Water
Tech

You Can Now Buy a Subscription for Access to Tap Water

Comes with unlimited refills.
4,374 Hypes 16 Comments
You Can Now Create Custom Snapchat Face Filters
Tech

You Can Now Create Custom Snapchat Face Filters

GIPHY functionality included.
1,824 Hypes 4 Comments
You Can Now Buy Al Capone's Miami Mansion for $15 Million USD
Design

You Can Now Buy Al Capone's Miami Mansion for $15 Million USD

Complete with a 60,000 gallon swimming pool.
18,844 Hypes 11 Comments
Now You Can Buy 'Stranger Things' Barb as a Figurine
Entertainment

Now You Can Buy 'Stranger Things' Barb as a Figurine

There’s also a squeezable Polliwog D’Artanian in the works.
2,095 Hypes 6 Comments
You Can Now Buy a Giant Nike Air Max 95 Coffin
Arts

You Can Now Buy a Giant Nike Air Max 95 Coffin

Fresh to death.
24,860 Hypes 23 Comments
Musicians Can Now Post Tweet-Like Updates Directly in Google's Search Results
Tech

Musicians Can Now Post Tweet-Like Updates Directly in Google's Search Results

Keep a closer eye on your favorite artists.
1,155 Hypes 0 Comments


What to Read Next

Amazon Now Has Over 100 Million Paid Prime Members
Tech

Amazon Now Has Over 100 Million Paid Prime Members

Another achievement for Jeff Bezos.

An Exclusive Look at STAMPD & IKEA's Full Collaborative Collection
Fashion

An Exclusive Look at STAMPD & IKEA's Full Collaborative Collection

The SPÄNST range offers everything from a mesh wardrobe to a skateboard & basketball hoop.

Dreamland Syndicate's "My Degeneration" Collection Is an Artistic Marriage of Varying Themes
Fashion

Dreamland Syndicate's "My Degeneration" Collection Is an Artistic Marriage of Varying Themes

Including anti-war activism, abstract geometry and classic art references.


UPDATE: Nike’s Head of Diversity Antoine Andrews Leaves Amidst Review of Corporate Culture
Fashion

UPDATE: Nike’s Head of Diversity Antoine Andrews Leaves Amidst Review of Corporate Culture

More employees have exited the Swoosh.

New York's Alltimers Unleashes New 'No Idea' Skate Video
Sports

New York's Alltimers Unleashes New 'No Idea' Skate Video

Adrian Vega, Will Marshall and Zered Bassett come along for the ride.

A Recap of Foot Locker's "Before and After" Gallery Exhibition
Events 

A Recap of Foot Locker's "Before and After" Gallery Exhibition

Celebrating creatives’ spirits and their hustle to attain success.

More ▾