Off-White™ Is Suing Fake Online Sellers

With every fashion label’s growing success comes a growing amount of counterfeits. Louis Vuitton, Burberry, Chanel and Supreme are just some of the big league names familiar to the fakes game, and now, Virgil Abloh‘s Off-White™ takes a stab at its knockoff sellers.

According to an unsealed lawsuit in New York federal court, Off-White™ is suing over 160 online merchants operating on e-commerce platform Wish.com for reportedly selling fake Off-White™ products bearing the label’s signature stripe and cross arrow logo. The label is asking for $2 million USD in damages for each instance of infringement, as well as the banning of accused merchants from selling on Wish.com during preliminary injunction.

According to WWD, Virgil Abloh asserted that the counterfeit products have caused lost profits and damaged the namesake of Off-White™. In a declaration filed to the court, Abloh said that Off-White™’s success is “due to its use of the highest-quality materials and processes” and “word-of-mouth buzz that its consumers have generated” — some could argue, however, that the fake goods have assisted in the label’s “word-of-mouth buzz”; others could also point a finger to Off-White™’s steep prices, such as its $500 USD basic white T-shirt pack.

This isn’t the first time Off-White™ has sought legal action. Last year, the label sued Paige Denim last year for using its diagonal stripe design. Let us know your thoughts in the comments below and for more industry legal cases, Stranger Things creators have been slapped with a lawsuit for allegedly ripping off a short film.