Nike Revamps “It’s Gotta Be the Shoes” Campaign With Draymond Green & More
Originally helmed by Michael Jordan and Spike Lee.
During the late ’80s and early ’90s, Nike‘s iconic campaign starring Michael Jordan and Spike Lee helped coin the tagline “it’s gotta be the shoes.” Now decades after its debut, Nike has released a new set of videos, revitalized the phrase with the brand’s fastest marathon runner, the Nike Zoom VaporFly 4%.
Calling upon the likes of Golden State Warriors’ Draymond Green, legendary skater Paul Rodriguez, long-distance runner Shalane Flanagan, track and field runner Deajah Stevens, San Francisco 49ers cornerback Richard Sherman, actress and screenwriter Lena Waith, and finally “Vote Forward” winner Sean Wotherspoon, the new videos showcase each opening up about their sneaker obsessions.
Watch the each video from the campaign below. In more Nike-related news, here’s a first look at Travis Scott’s potential Jordan collab.
