Take a Closer Look at the Marc Ter Stegen x adidas UltraBOOST Parley Pack

For the future of the ocean.

Footwear
16,599 Hypes 2 Comments

Continuing its sustainable production movement, adidas recently teamed up once again with Parley for the Oceans on a new limited UltraBOOST Parley release. Aiming to raise awareness of marine plastic pollution, the German sportswear label tapped FC Barcelona goalkeeper and ocean activist Marc Ter Stegen for the new project.

The pack created by the three parties for the noble cause is inspired by the dark blues and greens of the urban harbor and displays the latest in eco-innovation technology. Both the Parley UltraBOOST and UltraBOOST X silhouettes feature Primeknit uppers consisting of 85% Parley Ocean PlasticTM created from upcycled marine waste, intercepted before it has the chance to enter the ocean. The midsole of the shoes is constructed of adidas’ now signature sustainable BOOST technology and assisted by a Continental Rubber outsole made from natural materials. Additionally, seamlessly integrated NFC chips offer wearers with information on the plastic pollution to add empowering element to the sustainability-focused pack.

Priced at €200 EUR (approximately $250 USD), the Marc Ter Stegen x UltraBOOST Parley pack will be available online and at select adidas Sportswear retailers April 16.

Speaking on his involvement on the team up Stegen said:

“I live by the sea and try to spend as much time as possible there. When I first learned about the adidas and Parley partnership, I immediately connected with it. I want to help change our environment through an initiative I believe in. I’m proud to partner with adidas Running and Parley to create awareness for the beauty of our oceans and work on projects that can stop their destruction. With every pair of this limited UltraBOOST Parley shoe, we prevent approximately 11 plastic bottles from potentially entering the ocean. This is one big step in making the world a better place.”

For more adidas, make sure to check out the official store list for the UNDEFEATED x UltraBOOST.

Read Full Article

What to Read Next

Swae Lee Connects With Slim Jxmmi for New Single "Guatemala"
Music

Swae Lee Connects With Slim Jxmmi for New Single "Guatemala"

He calls this the “part two of ‘Unforgettable.’”

Gucci Revisits the Tiger Theme in New Diver Watch Release
Fashion

Gucci Revisits the Tiger Theme in New Diver Watch Release

Available now.

Tattoo Artist JonBoy Launches First Independent Clothing Collection
Fashion

Tattoo Artist JonBoy Launches First Independent Clothing Collection

The artist’s Desert Capsule incorporates references to his artwork, the ’90s and music festivals.


Netflix Is Ditching Cannes Film Festival After Rule Change
Entertainment

Netflix Is Ditching Cannes Film Festival After Rule Change

“We want our films to be on fair ground with every other filmmaker.”

Sean Wotherspoon Announces Round Two South Beach Miami Expansion
Fashion

Sean Wotherspoon Announces Round Two South Beach Miami Expansion

Big moves for the “second-hand” store.

New 'Pokémon Sun and Moon' Manga Series Arriving Next Month
Entertainment

New 'Pokémon Sun and Moon' Manga Series Arriving Next Month

Making its stateside release.

More ▾
 
Subscribe to our Newsletter

Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.

By Subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.