Nike Recruits Kobe Bryant, Odell Beckham Jr. & Bill Nye for New Short Film

“What would happen if the world stopped spinning?”

By //Sports

After tapping a series of big UK names — including Skepta, Harry Kane and Kurupt FM — for its “Nothing Beats a Londoner” video, Nike has recruited another string of stars for its latest commercial. Named “Choose Go,” the running-themed short film sees a group of celebrities and athletes such as Kobe BryantOdell Beckham Jr., Bill Nye, Kevin Hart, Simone Biles and many more try to save a world that has stopped spinning. To do this, they lead the population of the world to run in the same direction in their Nike React sneakers.

As well as launching the new video, Nike has also announced plans for a new series of audio guided runs for users of its Nike Run Club app. The guided runs will feature guidance and motivation from stars of the campaign film, including Nye, Biles and Hart as well as Mo Farah and Giannis Antetokounmpo. You can watch the “Choose Go” clip above, and these new audio guided runs will be available from March 2.

In other Nike news, Sean Wotherspoon recently stepped out in a Friends x Nike sample.

Read Full Article
NikeKobe BryantKevin HartOdell Beckham Jr.Nike + Run ClubBill NyeSimone BilesNike React

You may also like

Kobe Bryant Wins Oscar for His Animated Short Film, 'Dear Basketball'
Sports

Kobe Bryant Wins Oscar for His Animated Short Film, 'Dear Basketball'

Five-time NBA champ and Oscar winner.
4,072 Hypes 14 Comments
Tyler, The Creator Joins Bill Nye in New 'Saves the World' Trailer
Entertainment

Tyler, The Creator Joins Bill Nye in New 'Saves the World' Trailer

Assists with “the Shoe Wheel of Death.”
2,976 Hypes 7 Comments
Kobe Bryant Denied Film Academy Invitation
Entertainment

Kobe Bryant Denied Film Academy Invitation

The committee felt his body of work wasn’t substantial enough.
5,830 Hypes 15 Comments
New Nike Kobe AD NXT 360 Will Be Dropping Soon
Footwear

New Nike Kobe AD NXT 360 Will Be Dropping Soon

Featuring the newest generation of Flyknit.
7,548 Hypes 8 Comments
DeMar DeRozan Hit the Court Sporting the All-New Nike Kobe A.D. NXT 360
Footwear

DeMar DeRozan Hit the Court Sporting the All-New Nike Kobe A.D. NXT 360

Next-generation Flyknit and a hybrid sole.
8,864 Hypes 16 Comments


What to Read Next

Brad Pitt Joins the Cast of Quentin Tarantino's 'Once Upon a Time in Hollywood'
Entertainment

Brad Pitt Joins the Cast of Quentin Tarantino's 'Once Upon a Time in Hollywood'

Joining DiCaprio on the project.

TOTEM COLLECTIVE Introduces New Customization Options & Bag Models for Fall/Winter 2018
Fashion

TOTEM COLLECTIVE Introduces New Customization Options & Bag Models for Fall/Winter 2018

Introducing the TOTE02​ and TING01​ to its bag line.

Dinosaur Jr. Shares First Single in Two Years, “Hold Unknown”
Music

Dinosaur Jr. Shares First Single in Two Years, “Hold Unknown”

A new track on Adult Swim’s ‘Singles Series.’


Burberry Announces Riccardo Tisci as Chief Creative Officer
Fashion

Burberry Announces Riccardo Tisci as Chief Creative Officer

He officially joins the company from mid-March.

This Week Sees a Heavy Release of Waist Packs
Fashion

This Week Sees a Heavy Release of Waist Packs

When pockets aren’t enough.

Hasbro Reveals What Your Favorite Heroes Will Look Like in 'Avengers: Infinity War’
Design

Hasbro Reveals What Your Favorite Heroes Will Look Like in 'Avengers: Infinity War’

Leading up to the release of the superhero blockbuster.

More ▾