Abloh’s new gig at LV will make him one of the few black designers at the top of a French heritage house, followed by Olivier Rousteing at Balmain and Ozwald Boateng, who was the designer for Givenchy menswear from 2003 to 2007. According to The New York Times, Abloh will relocate his family to Paris to fulfill his new role.
Before today’s official announcement, it was rumored Abloh would take over Jones’ spot. On the same day as his announcement to leave Louis Vuitton, Kim Jones posted a pair of Off-White™ x Air Jordan 1 sneakers, signed by Abloh himself, with the caption “Thanks Virgil, BIG LOVE.” Abloh will show his first collection for Louis Vuitton during Paris Men’s Fashion Week in June.
“I feel elated. This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams. And to show a younger generation that there is no one way anyone in this kind of position has to look is a fantastically modern spirit in which to start.”
@VirgilAbloh joins #LouisVuitton. "Having followed with great interest Virgil's ascent since he worked with me at Fendi in 2006, I am thrilled to see how his innate creativity and disruptive approach have made him so relevant, not just in the world of fashion but in popular culture today. His sensibility towards luxury and savoir-faire will be instrumental in taking Louis Vuitton menswear into the future" – Michael Burke, Louis Vuitton Chairman and CEO