Prolonging the anniversary celebration of New Balance‘s most iconic silhouette and colorway — the greyscale 574 — Singapore is giving attendees a four-day spectacle combining art, fashion and the brand’s heritage. Embodying its “fearlessly independent state of mind”, grey has come to personify the imprint’s abiding legacy of its running history and design philosophy.
Personifying the iconic tonality at Miaja Gallery, artists Streething, Kelly Limerick, Koh Dawn and the Tell Your Children collective were brought in to create an installation for the activation that embeds their art and interpretation of grey onto New Balance’s ubiquitous “N” logo. Guests were also given access to an interactive timeline that featured campaign imagery from the Boston imprint’s archive. The festivities wouldn’t be complete without referencing the classic’s transcendence from its running roots to a fashion staple — made through a photo exhibition spotlighting the myriad of styling perspectives of the timeless 574.
If you’re in Singapore, catch the pop-up March 17 – 18 from 11:00 – 19:00. Also, be sure to share photos of the exhibition on social with #NBGreyDay and #NewBalanceSG for a chance to win a pair of 574 Classic and a New Balance Tote Bag. For more information on “Grey Day 15.03”, head over to New Balance’s website.
190 Bukit Timah Road
March 17 – 18
11:00 – 19:00