It’s safe to say that ACRONYM® and NikeLab’s Air VaporMax Moc 2 is the most talked-about silhouette of this month. Prior to the collaborative model’s release today, unique activations were engaged all across the globe to build hype around the anticipated runner. For instance, NikeLab’s Shanghai output recently took over an old cinema to debut the model. Prior to the showcase, lucky guests were given special movie ticket invitations to view the Errolson Hugh and John Mayer-starred trailer, design videos produced by the Swoosh, and take part in a raffle.
The exclusive draw allowed certain fans to purchase the collaborative sneaker before its official release alongside free T-shirts and posters as additional prizes. View recap images of the Shanghai pop-up above and let us know how “Johnny’s Icy Passage” compares with the “The Illusional ‘Ja” and “Thirsty Bandit” renditions.