Originally invented to hide naval vessels during World War 1, dazzle camouflage was a unconventional series of patterns designed by Norman Wilkinson and influenced by cubist painters. Rather than hiding the ships, the patterns and colors were so unexpected that they confused the enemy and misdirected fire.
Since its military beginnings, the camouflage technique has been used by a series of labels including Nike SB and London’s maharishi as part of its DPM (Disruptive Pattern Material) series of capsules. The above video explains the history of dazzle camouflage, as well as why the technique was successful during World War 1.
In other design news, take a look at this custom Off-White™ x McDonald’s packaging.