Kendrick Lamar-Cosigned Brand paq Delivers Debut Collection

“the primary paq.”

By //Fashion

After receiving some major support from Kendrick Lamar this past NBA All-Star Weekend, rising brand paq has unleashed the official lookbook for its debut collection.

Billed as a “conceptual creative agency” that specializes in “design, art direction, photography, film & fashion,” paq is a multi-discipline artistic force that is hoping to impact all aspects of the modern zeitgeist. To help introduce the public to its vision, the brand has put together a straightforward, accessible and on-trend range of branded outerwear pieces, pants, t-shirts accessories; for the color palette expect blue, gray, red and yellow. Most notably, the standout red pullover prominently featured in today’s editorial was the item worn by Kendrick Lamar during is NBA All-Star Weekend 2018 run.

You can check out paq’s “the primary paq” collection and lookbook above, and head on over to the brand’s official website for additional information. For more, check out the promotional vignette paq put together to accompany the agency’s first drop and check the paq instagram.

To check out other new lookbooks from this week, take a look at ALYX’s Spring/Summer 2018 range.

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