Multidisciplinary art platform Paper Work NYC is set to host a Valentines Day pop-up at the Helmut Lang storefront on Melrose Avenue in Los Angeles. To celebrate the upcoming event titled “THIS IS FOR YOU,” the label has previewed a limited edition long-sleeve T-shirt. The tee features a white colorway alongside co-branded lettering in red and black on the front portion with a winged Cupid visual to boot.
Photographer Sean Maung, who is recognized for capturing raw and intimate portraits of LA residents alongside Vince Staples, will display photos at the space. Not to mention, Brooklyn-based artist Kelsey Niziolek, who designed the Paper Work NYC tees, will launch limited risograph zines exclusively at the pop-up as well.
The first 50 guests to step foot inside the pop-up will receive a special complimentary gift bag. “THIS IS FOR YOU” is set to launch on February 14 with the event running from 7 p.m. up until 11 p.m. UTC. Purchase the collaborative tees now at Paper Work NYC’s official website for approximately $45 USD.
Helmut Lang Storefront
8382 Melrose Ave
West Hollywood, CA 90069