adidas Originals Recruits Playboi Carti, 21 Savage & Young Thug for Spring/Summer 2018 Crazy Campaign
Showcasing 5 new “Crazy” styles.
After Playboi Carti, 21 Savage and Young Thug were unveiled as the “Faces of Crazy” last year, adidas Originals has once again tapped the trio for its Spring/Summer 2018 Crazy campaign. The imagery is shot at a lavish estate, with vibrant colors and big jewelry used to challenge the notion of humility and reflect the audacity of the Crazy collection.
The campaign features five new Crazy styles, including two new iterations of the Crazy 1 ADV, which comes in either Primeknit with leather detailing or in synthetic leather with a ribbed texture and black leather contrasting. Elsewhere, the collection features two new takes on the Crazy 8 ADV with a utilitarian-influenced sneaker as well as a white and blue colorway. Lastly, this pack introduces the Crazy 1 ADV Sock, which comes with a full Primeknit construction, a high-top sock design and a premium suede heel patch. All of the Crazy styles featured in the campaign are set to drop on February 15.
adidas has also teamed up with Bristol Studio for a take on its Crazy BYW silhouette.