HEAD PORTER Rebrands Itself as RAMIDUS (UPDATE)

Officially opening in former HEAD PORTER stores October 11.

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Update (September 28, 2019): After officially ceasing operations this summer, HEAD PORTER has announced that it is reinventing itself as RAMIDUS. The company teased a new logo on Instagram and shared that its rebranded stores would open in previous HEAD PORTER locations starting on October 11.

Original Story (November 1, 2018): Established in 1998, HEAD PORTER recently announced that it will be ceasing operations under its established name at the end of the Spring/Summer 2019 season. Part of the expansive Yoshida Kaban/PORTER family, HEAD PORTER was established 20 years ago as the bag label’s first venture into street-leaning accessories and clothing.

Established in 1935, Yoshida Kaban remains one of Japan’s oldest accessory labels, and is still family-owned to this day. HEAD PORTER was created in the ’90s with the intent of appealing to a more youthful audience as the brand struggled to regain market share. In recent years, however, the Yoshida Kaban family has more than regained its footing with its core PORTER bags and sublabels like PORTER Classic finding fans amongst a global audience, thus rendering HEAD PORTER nearly irrelevant.

After the 20-year-old label shutters in August 2019, Yoshida Kaban affirms that a new brand will launch in September. However, there’s no word if Hiroshi Fujiwara, who held a stake in HEAD PORTER and co-designed the brand’s HEAD PORTER PLUS clothing label, will join the relaunch.

Either way, fans of PORTER goods need not worry; the company’s many bags and accessories will continue being produced under its other existing sublabels.

In fact, the latest effort from PORTER is one of its most unusual to date: a pouch-heavy sneaker designed by Takashi Murakami’s KaiKai KiKi Studio.

 

View this post on Instagram

 

(English below) お客様へ重要なお知らせ 日頃よりHEAD PORTERをご愛顧いただきまして誠にありがとうございます。 この度、HEAD PORTERは2019年春夏シーズンをもちまして、HEAD PORTER名義でのブランド活動を終了することとなりました。 1998年のブランドスタート以来、20年にわたりご愛顧いただきましたことに御礼を申し上げるとともに、ブランド終了にともなうご不便やご迷惑をおかけしますことを深くお詫び申し上げます。 HEAD PORTER TOKYO・HEAD PORTER OSAKA・- atelier – Head Porter・Head Porter Loft・HEAD PORTER ONLINEの営業終了日に関しましては、2019年の8月頃を目途に現在調整中です。決まり次第店頭及びHEAD PORTER ONLINEでお知らせいたします。 現在我々は未来へ進む準備を整えています。2019年9月には新たなブランドをスタートいたします。 皆様に新しいコレクションを発表できることを心より楽しみにしています。 2018年11月 HEAD PORTER この件に関するお問い合わせ先 HEAD PORTER TOKYO 03-5771-2621(12:00~19:00) https://store.headporter.co.jp/contact/ Notice about HEAD PORTER Thank you very much for your continued support of HEAD PORTER. We regret to inform you that we will cease trading as HEAD PORTER after the spring and summer season 2019. HEAD PORTER was established in 1998 and we are deeply grateful for your patronage over 20 years, We deeply apologise for any inconvenience caused. HEAD PORTER TOKYO · HEAD PORTER OSAKA · – atelier – Head Porter · Head Porter Loft · HEAD PORTER ONLINE We expect to cease operating as HEAD PORTER around August 2019. As soon as we have final dates, we will inform you in our stores and HEAD PORTER ONLINE. We will be launching a new brand in September 2019 and we look forward to sharing details with you in the near future. HEAD PORTER November 2018 Inquiries concerning this matter HEAD PORTER TOKYO 03-5771-2621 (12: 00-19: 00) https://store.headporter.co.jp/en/contact/ #headporter #headporterplus

A post shared by HEAD PORTER (@headportertokyo) on

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