Facebook Rivals TikTok App by Launching Lasso

The new short-form video sharing app is available now.

Tech
2,979 Hypes 17 Comments

Facebook has launched a new video sharing app called Lasso to compete with the growing popularity of TikTok among teens. The Silicon Valley company been unabashed about copying competitors’ technology, as it integrated Stories  on Instagram and its main platform as a direct play against Snapchat.

Lasso allows users to create short-form videos, share content across channels and discover the latest trends and challenges. Earlier this year, TikTok’s parent company Bytedance acquired Musical.ly, which gained popularity through its viral lip-synching videos. Naturally, Lasso boasts a robust music library, along with special effects where videos can be recorded in 15-second clips and shared directly on Facebook Stories, with Instagram integration to be released soon.

As younger audiences have been fleeing Facebook’s main platform for more niche apps, the social media giant is attempting to lure those users back by experimenting with different services. Lasso is available now on iOS and Android.

Read Full Article
Source
Engadget
More

What to Read Next

Nike Introduces Its Experiment-Driven ISPA Program
Footwear

Nike Introduces Its Experiment-Driven ISPA Program

Improving interaction with the existing environment.

Sade Releases New Single "The Big Unknown"
Music

Sade Releases New Single "The Big Unknown"

From the soundtrack of Steve McQueen’s “Widows.”

Nike Set to Release Baby Size Off-White™ x Nike Air Force 1
Footwear

Nike Set to Release Baby Size Off-White™ x Nike Air Force 1

For early sneakerheads.


Chrome Hearts Opens SEX RECORDS Pop-Up at Maxfield LA
Fashion

Chrome Hearts Opens SEX RECORDS Pop-Up at Maxfield LA

In collaboration with Matt DiGiacomo.

Off-White™ Reworks Its Signature Industrial Belt
Fashion

Off-White™ Reworks Its Signature Industrial Belt

The latest take on the brand staple.

NAV Gets Lavish for His "Know Me" Visual
Music

NAV Gets Lavish for His "Know Me" Visual

Showing his love for Balenciaga’s Triple S sneakers.

More ▾