11 Visual Artists Interpret Patta & Nike's "Publicity. Publicity. Wohoooow!" Collection
Eleven unique visions from filmmakers, photographers, dancers and more.
To amplify the collaborative spirit at the heart of Nike and Patta‘s latest partnership, one that sees a new Nike Air Max 90 and Nike Air Max 95 hybrid, a series of 11 visual artists, filmmakers, photographers and dancers have created original work, portraying the collection in their own style.
The breadth of styles involved highlight the versatility of the collection. Photographer Bart Julius Peters, for example, captured images through his rebelliously grainy, characteristically black-and-white lens, while Dutch photographer Dana Lixenberg uses the collection to explore the multiculturalism of her home city. Stephen Tayo dove into his Nigerian roots with a lookbook shot in Lagos, and Qiu Yang’s distinctly futuristic aesthetic created a series of highly stylish, effect-heavy shots.
Vincent Van de Waal and Violette Esmeralda
Oko Ebombo
Other mediums of showcasing the collection included musician and dancer Oko Ebombo’s performance piece, as well as filmmaker Morgan Knibbe’s mini-movie depicting traditional Surinamese musical traditions. Lastly, Patta creative directors Vincent Van de Waal and Violette Esmeralda also contributed to the campaign, producing a Amsterdam-based lookbook in the brand’s signature style.
Have a scroll through the galleries above showcasing each of the artist’s creations, then head over to Patta’s site to discover the full project. The footwear will be available to purchase on October 20 at the Patta web store and at the brand’s retail locations in Amsterdam and London, while the apparel goes on sale on nike.com on October 27.
