How Chinatown Market Seeks to Challenge the Status Quo of Collaborative Projects
Previewing its latest release.
Though their worlds may be far apart, Mike Cherman of Chinatown Market has combined his own label’s DNA with that of Original Penguin to deliver a collaborative capsule collection. Seeking to push the perception of both his brand and Original Penguin, the collection “presents an entirely new idea to a consumer base that has never met [him] before.” Sitting with him in his design studio, the designer explains the workflow for his rapid-fire product drops which can go from idea to reality in just under two days and how he hopes to foster young talent and push the fashion industry forward.
Watch the video above, and stay tuned for a comprehensive look at the collaborative collection which remixes Original Penguin’s classic heritage motifs with the streetwear stylings of Chinatown Market. Releasing October 26, preview the garments at Original Penguin’s website.
