Grailed & Bowery Football Club Explore the Convergence of Sports & Fashion
Inspired by both foreign and domestic motorsport.
Expanding beyond its services as a curated community marketplace, Grailed teamed up with Bowery Football Club to create two limited edition soccer kits.
The main goal of the collaborative project was to reinterpret the Grailed brand through the lens of sports and to investigate the growing convergence of sports and fashion. Speed served as a main aesthetic focus, as elements of car racing are meshed with sportswear outfitting found in the sport of soccer. The “Monaco” and “Daytona” soccer kits express colors and motifs inspired by both foreign and domestic motorsport. The limited edition Umbro branded pieces come complete with Grailed Sport and Lagunitas Brewing Company sponsorship logos, custom team patches and match-grade vinyl heat applications.
Priced at $120 USD, the Bowery Football Club x Grailed “Monaco” and “Daytona” soccer kits are available now exclusively at grailed.com.
For more contemporary fashion, Belief Moscow’s latest editorial spotlights SOPHNET. and uniform experiment’s Fall/Winter 2018 offerings.
