A Look Inside the Polo Ralph Lauren SNOW BEACH Pop-Up at Selfridges

A new space for the 25th anniversary collection.

By //Fashion

With the long-awaited return of Polo Ralph Lauren‘s SNOW BEACH line is upon us as fans have already been turning out on mass to get their hands on the collection. Selfridges, one of the few stockists in the UK, transformed a section of its store into a pop-up SNOW BEACH installation, showcasing the 25th-anniversary collection and the line’s snowboarding roots.

This drop saw the arrival of the Color capsule, which will be followed by a monochrome interpretation of the SNOW BEACH collection on February 1. The Color collection features references to the original 1993 release such as the now-iconic pullover as well as the red vest, bucket hat and Cold Wave fitted cap. Also released was a new selection of SNOW BEACH pieces — the signature designs mixed with modern performance technology and appearing on everything from a poncho to a pair of high-top sneakers.

Take a look at the Selfridges space above, and then check out what went down at the Polo Ralph Lauren SNOW BEACH launch in New York.

Read Full Article
Ralph LaurenPoloSelfridgesPop-UpsSnowbeach

You may also like

Lo Heads Unite at Polo Ralph Lauren SNOW BEACH NYC Launch
Fashion 

Lo Heads Unite at Polo Ralph Lauren SNOW BEACH NYC Launch

With a special appearance from the man who made it famous.
8,758 Hypes 32 Comments
Polo Ralph Lauren Debuts SNOW BEACH 25th Anniversary Collection
Fashion

Polo Ralph Lauren Debuts SNOW BEACH 25th Anniversary Collection

Highlighting the legendary pullover alongside a monochromatic capsule.
41,659 Hypes 22 Comments
Victory Journal Is Dropping a New Edition of Its Polo Tome
Fashion

Victory Journal Is Dropping a New Edition of Its Polo Tome

‘Bury Me With the Lo On’ is back and better than ever.
2,438 Hypes 0 Comments
A Look Inside the HBX Stone Island Pop-Up
Fashion

A Look Inside the HBX Stone Island Pop-Up

Highlighting the Italian label’s signature technical aesthetic.
6,050 Hypes 0 Comments
A Look Inside the Gentle Monster x Places+Faces Pop-Up in Seoul
Fashion

A Look Inside the Gentle Monster x Places+Faces Pop-Up in Seoul

Exclusive apparel and intimate portraits.
4,847 Hypes 0 Comments


What to Read Next

Dickies Looks to the Past for Archival 1922 Collection
Fashion

Dickies Looks to the Past for Archival 1922 Collection

Featuring exact replicas of pieces from the brand’s early years.
4,460 Hypes 5 Comments

uniform experiment's Spring/Summer 2018 Range Is All About Lettering & Layering
Fashion

uniform experiment's Spring/Summer 2018 Range Is All About Lettering & Layering

Culling quotes from Roman emperor, Marcus Aurelius.
2,051 Hypes 2 Comments

Virgil Abloh Designs Cover Art for Global Dan's "Off-White" Remix
Music

Virgil Abloh Designs Cover Art for Global Dan's "Off-White" Remix

Featuring guest spots from Rich The Kid & MadeinTYO.
4,639 Hypes 0 Comments


BlackEyePatch & BEAMS T Unite on Graphic Capsule
Fashion

BlackEyePatch & BEAMS T Unite on Graphic Capsule

Featuring art works from the “Stacks Issue 01” zine.
1,686 Hypes 0 Comments

Take a Look at Some of the Best Art From 'Game of Thrones' Season 7
Arts

Take a Look at Some of the Best Art From 'Game of Thrones' Season 7

All produced by German studio Karakter.
4,037 Hypes 2 Comments

21 Savage Jumps on 550's "Radar" Single
Music

21 Savage Jumps on 550's "Radar" Single

The two have been “riding in the same lane for years.”
1,469 Hypes 0 Comments

More ▾