With the long-awaited return of Polo Ralph Lauren‘s SNOW BEACH line is upon us as fans have already been turning out on mass to get their hands on the collection. Selfridges, one of the few stockists in the UK, transformed a section of its store into a pop-up SNOW BEACH installation, showcasing the 25th-anniversary collection and the line’s snowboarding roots.
This drop saw the arrival of the Color capsule, which will be followed by a monochrome interpretation of the SNOW BEACH collection on February 1. The Color collection features references to the original 1993 release such as the now-iconic pullover as well as the red vest, bucket hat and Cold Wave fitted cap. Also released was a new selection of SNOW BEACH pieces — the signature designs mixed with modern performance technology and appearing on everything from a poncho to a pair of high-top sneakers.
Take a look at the Selfridges space above, and then check out what went down at the Polo Ralph Lauren SNOW BEACH launch in New York.