adidas Originals connects with PLEASURES, the Los Angeles-based streetwear imprint, for a visual narrative exhibiting the new Prophere sneaker. The light-weight and boldly designed Prophere cohesively complements the label’s motifs, as both push boundaries and dare to be different. PLEASURES –with its motley crew wrapped in the signature Three Stripes– embarks on a colorful journey throughout LA in an optic diary.
According to PLEASURES, it uses multi-subcultural roots to provide an alternative to the one-dimensionality that its designers believe streetwear possesses. Operating as provocateurs and audacious outsiders, the brand has reached global appeal for its authentic ability to push the envelope with its synonymous punk-DIY-aesthetics. With its openness to accepting all walks of life, the company has become a place of refuge for kindred misfits who’ve been alienated by the zeitgeist.
Watch as PLEASURES details its approach to design and fashion. Afterwards, head over to the official adidas Originals site to purchase the Prophere collection for $120 USD.