Palace's Latest Advertisement Pokes Fun at the Intermingling of Skate & Fashion

A tongue-in-cheek dig.

By
Fashion
11,203 Hypes 7 Comments

The always playful Palace Skateboards recently put together a new advertisement to poke fun at the current intersection of skate and fashion. The London-based skate label’s latest ad surfaced earlier this week when images of double-decker buses sporting the tongue-in-cheek dig began popping up on social media.

Making it around London on the sides of the British capital’s iconic buses, the ad is centered around an off-brand model caught candidly carrying a bunch of Palace shopping bags. With “Palace” written in a stiff font, the label’s flagship addresses and a simple “Skateboarding Equipment” description accent the ads aim of highlighting fashion’s obsession and lack of understanding of skate.

Take a look at Palace’s latest advertisement above and let us know what you think about the tongue-in-cheek dig. Also, make sure to check out our talk with Palace rider, Blondey McCoy, on the pressures of being a 20-year-old model, artist and skater.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

804 Users Online

What to Read Next

Networking App Bumble Bizz Connects Team Behind This Streetwear Editorial
Fashion 

Networking App Bumble Bizz Connects Team Behind This Streetwear Editorial

Presented by Bumble
Featuring pieces from Martine Rose, Liam Hodges, Brain Dead and more.

Watch Migos Get Ready for the 2018 Grammy Awards
Music

Watch Migos Get Ready for the 2018 Grammy Awards

Channeling their inner Michael Jackson.

BEAMS & Champion Link up on an Exclusive Spring/Summer 2018 Capsule
Fashion

BEAMS & Champion Link up on an Exclusive Spring/Summer 2018 Capsule

Aimed at urban nomads on the move.


The Entire NEIGHBORHOOD x adidas Originals Footwear Collection Will Drop Soon
Footwear

The Entire NEIGHBORHOOD x adidas Originals Footwear Collection Will Drop Soon

adidas Chop Shop and Gazelle Super join the release.

The North Face Adds Tropical Camo to Its Urban Exploration Line
Fashion

The North Face Adds Tropical Camo to Its Urban Exploration Line

New takes on fan-favorite items.

Take a Detailed Look at the adidas YEEZY Desert Rat 500 "Blush"
Footwear

Take a Detailed Look at the adidas YEEZY Desert Rat 500 "Blush"

Still no confirmation on a release date though.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.