Jordan Brand Officially Debuts Russell Westbrook's Why Not Zer0.1 Signature Shoe

Featuring the “2-Way” and “Mirror Image” colorways.

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Footwear
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Jordan Brand has officially put speculation to rest in debuting Russell Westbrook’s very first signature sneaker. The Jordan Why Not Zer0.1 is a contemporary shoe creation that captures the essence of the reigning MVP’s brash on-court game and eccentric off-court style. Its key functional attribute comes by way of a smooth, yet restrictive vamp, which offers ideal forefoot containment — optimal for a player of Brodie’s caliber, who plays at a break-neck pace. Other noteworthy features include the fused mesh upper, full-length Zoom Air unit, a compression-molded pylon foam piece, not to mention the player’s signature Why Not? tagline landing on the tongue.

Artistically speaking, Westbrook has a direct hand in choosing color schemes. When asked to comment on the process, he had this to say, “My favorite part of the design process is storytelling.” Also adding, “Being able to tell my story through colorways and at different times during the season is a lot of fun.”

The official launch colorway is known as “2-Way.” Its contrasting black and white finish is an ode to the star’s imposing presence on both sides of the ball, while the expressive “Mirror Image” PE version embodies how sporting icons are celebrated over generations. Meant to resemble a heavily-postered bedroom, the left shoe spotlights images of Micheal Jordan, while the right highlights Westbrook himself. Russell debuted the “Mirror Image” motif in OKC’s recent game against the LA Lakers.

The Jordan Why Not Zer0.1 “Mirror Image” will launch on January 15 in limited numbers and the “2-Way” will see a widespread global release on February 15 for a price of $125 USD.

In other footwear news, images of Vans’ Spring/Summer 2018 collection have surfaced.

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