Jordan Brand Officially Debuts Russell Westbrook's Why Not Zer0.1 Signature Shoe

Featuring the “2-Way” and “Mirror Image” colorways.

Footwear
10,330 Hypes 7 Comments

Jordan Brand has officially put speculation to rest in debuting Russell Westbrook’s very first signature sneaker. The Jordan Why Not Zer0.1 is a contemporary shoe creation that captures the essence of the reigning MVP’s brash on-court game and eccentric off-court style. Its key functional attribute comes by way of a smooth, yet restrictive vamp, which offers ideal forefoot containment — optimal for a player of Brodie’s caliber, who plays at a break-neck pace. Other noteworthy features include the fused mesh upper, full-length Zoom Air unit, a compression-molded pylon foam piece, not to mention the player’s signature Why Not? tagline landing on the tongue.

Artistically speaking, Westbrook has a direct hand in choosing color schemes. When asked to comment on the process, he had this to say, “My favorite part of the design process is storytelling.” Also adding, “Being able to tell my story through colorways and at different times during the season is a lot of fun.”

The official launch colorway is known as “2-Way.” Its contrasting black and white finish is an ode to the star’s imposing presence on both sides of the ball, while the expressive “Mirror Image” PE version embodies how sporting icons are celebrated over generations. Meant to resemble a heavily-postered bedroom, the left shoe spotlights images of Micheal Jordan, while the right highlights Westbrook himself. Russell debuted the “Mirror Image” motif in OKC’s recent game against the LA Lakers.

The Jordan Why Not Zer0.1 “Mirror Image” will launch on January 15 in limited numbers and the “2-Way” will see a widespread global release on February 15 for a price of $125 USD.

In other footwear news, images of Vans’ Spring/Summer 2018 collection have surfaced.

Read Full Article

What to Read Next

Jordan Brand Fuses Russell Westbrook's Why Not Zer0.5 Sneaker and Honor the Gift Label
Footwear

Jordan Brand Fuses Russell Westbrook's Why Not Zer0.5 Sneaker and Honor the Gift Label

Tying together both the Lakers’ PG’s off-court endeavors.

Jordan Brand Officially Unveils the Air Jordan 1 High Zoom CMFT “Gold Laser”
Footwear

Jordan Brand Officially Unveils the Air Jordan 1 High Zoom CMFT “Gold Laser”

The Zoom-cushioned Jordan silhouette is reimagined with an elevated aesthetic.

Official Images of the Air Jordan 1 "Shadow 2.0"
Footwear

Official Images of the Air Jordan 1 "Shadow 2.0"

One of the most highly-anticipated styles from the Jumpman’s Summer 2021 retro collection.


Jordan Brand Officially Reveals Russell Westbrook's Jordan Why Not Zer0.4
Footwear

Jordan Brand Officially Reveals Russell Westbrook's Jordan Why Not Zer0.4

The new basketball shoe unveiling features a collaboration with Facetasm and more.

Nike, LA TI GO and Dellafuente Team up for a Football-Inspired Tracksuit
Fashion

Nike, LA TI GO and Dellafuente Team up for a Football-Inspired Tracksuit

Blending both sports and music into fashion.

MADHAPPY's New "Aspen" Winter Collection Draws Inspiration From the Colorado Cold
Fashion

MADHAPPY's New "Aspen" Winter Collection Draws Inspiration From the Colorado Cold

Including a collab parka with THE ARRIVALS.

Champion Expresses Self-Identity In Spring/Summer 2018 "Everyday People" Collection
Fashion 

Champion Expresses Self-Identity In Spring/Summer 2018 "Everyday People" Collection

Presented by Champion
Featuring Reverse Weave crewnecks, Varsity and Coaches jackets.

Lil Pump Previews New Carnage Collaboration
Music

Lil Pump Previews New Carnage Collaboration

Tentatively titled “Shynee.”

The adidas Prophere Takes on A “Trace Olive” Makeover
Footwear

The adidas Prophere Takes on A “Trace Olive” Makeover

Ahead of its global launch.


Saturdays NYC Announces fragment design Collaboration
Fashion

Saturdays NYC Announces fragment design Collaboration

Major moves for 2018.

Watch A$AP Rocky Roast Playboi Carti on Instagram
Music

Watch A$AP Rocky Roast Playboi Carti on Instagram

“Hold up, Carti ’bout to get it!”

Schott NYC Teams up With DOE to Rework Signature "One Star" Motorcycle Jacket
Fashion

Schott NYC Teams up With DOE to Rework Signature "One Star" Motorcycle Jacket

The heritage leather label keeps the collaborative wave strong.

adidas Commemorates Five Years of BOOST With the Energy BOOST Reissue
Footwear

adidas Commemorates Five Years of BOOST With the Energy BOOST Reissue

The shoe that influenced the YEEZY and NMD.

Bristol LA Rebrands as Bristol Studio & Drops Spring/Summer 2018 Lookbook
Fashion

Bristol LA Rebrands as Bristol Studio & Drops Spring/Summer 2018 Lookbook

Expect much more from the California brand in 2018.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.