Snoop Dogg & Jack in the Box Announce The "Merry Munchie Meal"

Capitalizing on California’s new cannabis laws.

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Food & Beverage
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Capitalizing on California’s new marijuana-friendly laws, Jack in the Box is partnering up with one of the rap game’s stoner icons for a new spin on the consumer-favorite Munchie Meal.

Appropriately-dubbed the “Merry Munchie Meal,” the fast food giant’s latest offering is a joint effort with Snoop Dogg and is set to hit three California locations. An all-fried mix of late-night staples, the Merry Munchie Meal features two tacos, chicken strips, five churros, french fries, onion rings, and a small drink.

While some American food and drink institutions are getting into alcohol to expand their appeal, Jack in the Box is staying relevant in a different way. ”We are about welcoming all of our guests, no matter what they’re craving or why they’re craving it,” explains Iwona Alter, the company’s chief marketing officer.

For California residents interested in trying out Snoop Dogg and Jack in the Box’s new creation, the Merry Munchie Meal will be available for a limited time from January 18 to January 25; fittingly, the item will sell for $4.20 USD. In recent months, Snoop has been busy promoting his latest studio album, Make American Crip Again.

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