H&M Appoints New Diversity Leader After "Monkey Hoodie" Controversy

The retailer says its “commitment to addressing diversity and inclusiveness is genuine.”

Fashion
25,334 Hypes 41 Comments

This past Tuesday, H&M claimed that it recruited a diversity leader following protests and racism accusations over its highly controversial “Coolest Monkey in the Jungle” hoodie.

The Swedish fast-fashion giant took to its Facebook page to express the new role, saying that its “commitment to addressing diversity and inclusiveness is genuine, therefore we have appointed a global leader, in this area, to drive our work forward.” Having added: “the recent incident was entirely unintentional [but] demonstrates so clearly how big our responsibility is as a global brand.”

Despite the overwhelming backlash against H&M, the mother of the child wearing the hoodie in the ad recently gave her two cents on the social media platform, expressing that folks should “stop crying Wolf all the time, unnecessary issue here … get over it.” On the contrary, a slew of A-listers such as LeBron James and Diddy had declared their disgust over the ad while The Weekend and G-Eazy terminated their partnerships with the retailer.

Check out H&M’s full statement below and let us know your thoughts.

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Business of Fashion

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