Aries Channels '90s Trash-Pop With First Menswear Capsule
Everything from graphic sweats to Hawaiian prints.
Although London-based Aries has always predominantly been a womenswear brand, the label’s graphic T-shirts and hoodies have had a unisex appeal since the brand was founded by Sofia Prantera and Fergus Purcell in 2013. Following on from this, Aries has now unveiled its first menswear collection, with tees and sweats sitting alongside shirts and denim pieces.
Some of the collection’s highlights include tracksuits, fleece pieces and a bleached denim jacket. The collection’s graphics are inspired by classical symbols and ancient civilisations, which sit alongside ’90s trash pop references such as tribal Hawaiian prints.
We caught up with Sofia Prantera to discuss the brand’s new unisex collection:
You’ve made clothes before in men’s sizing, why have you decided to move into unisex clothing now?
“You’re right, Aries has always been conceived as a Unisex product and there are men who have bought it in larger sizes regardless.
My background at Slam City and Silas has been menswear and I like men’s styles on women which has been the core of a lot of the streetwear elements of Aries design so far.
That said, the fit and the scale of sizes for us had to change to be able to service the demand that was clearly there from a men’s consumer. The timing reflects an increasing demand and interest in what we’re doing at Aries.”
What can you do with this range that you couldn’t do before?
“Men’s underwear. Coming soon!!!!!!….”
What’s the overall goal for this line?
“To be a vehicle for creative expression and collaboration. For me that’s what a label can be just like a magazine or a great store, I like surrounding myself with smart and interesting people to work with and Aries is a great vehicle for me to do that. Of course is great to see the product and the community around Aries growing in visibility and I am ambitious for the brand’s future plans.”
Take a look at the full lookbook above, with the collection set to drop via the Aries web store and retailers including Goodhood on January 25. In other fashion news, STORY mfg. has just released the lookbook for its “Is. Lunar” Fall/Winter 2017 collection.
