Japanese Camera Brand Yashica Is Teasing Its Comeback

Bringing back some of its best-loved models.

By //Tech

Japanese camera brand Yashica is on the verge of a comeback. While the brand has long been a favorite amongst photographers — with the T4 edition gaining special notoriety amongst those who wanted handheld point-and-shoot versatility with a Zeiss lens — it has fallen from commercial popularity over the years.

The company — founded back in 1949 in Nagano, Japan as a manufacturer of clock components — made its first camera in 1953 and, if the teaser is to believed, now aims to bring back some of its most-loved cameras. The video, entitled “The Silence of Story,” is a triptych of short clips showcasing a photographer on her travels and ending with “look out for a coming chapter.” There’s no news as to which cameras will be part of the revamp, but you can take a guess based on which models appear in the film above.

You can register your interest over at the Yashica website, and — in other photography news — why not check out this behind-the-scenes production footage of the Leica M10.

Read Full Article
Image Credit
My Camera Cabinet
CamerasvideosYashica

You may also like



What to Read Next

A Look Inside the Gentle Monster x Places+Faces Pop-Up in Seoul
Fashion

A Look Inside the Gentle Monster x Places+Faces Pop-Up in Seoul

Exclusive apparel and intimate portraits.

adidas Drops Low-Key Colorways of Its ’70s-Inspired Haven Silhouette
Footwear

adidas Drops Low-Key Colorways of Its ’70s-Inspired Haven Silhouette

The retro runner gets a rework.

The UNDEFEATED x Nike Air Max 97 Gets a Cyberpunk-Inspired Editorial
Footwear

The UNDEFEATED x Nike Air Max 97 Gets a Cyberpunk-Inspired Editorial

A creative collaboration between 400ml and DEAL.


Stream Matt Martians & Pyramid Vritra's New Project, ‘God’s Poop or Clouds?’
Music

Stream Matt Martians & Pyramid Vritra's New Project, ‘God’s Poop or Clouds?’

The duo is known as The Jet Age of Tomorrow.

Desiigner Continues to Tease His Upcoming Album With More New Music
Music

Desiigner Continues to Tease His Upcoming Album With More New Music

Another turn-up anthem is on the way.

POWERS SUPPLY's New Web Store Is an Animated Wonderland
Fashion

POWERS SUPPLY's New Web Store Is an Animated Wonderland

Complete with graphic-heavy wares.

More ▾