Virgil Abloh Hopes to Restore Streetwear's DIY Heritage With Nike's "Off Campus" Experience
“I want to do a shoe collaboration that stops the scroll on HYPEBEAST.”
With much of New York City affixed to what was happening on the runways and surrounding streets, Virgil Abloh and Nike made their way to Wall Street to present their 10-part collaborative sneaker collection, proving to be much more than your traditional launch party. Dubbed “Off Campus,” the designer and sportswear giant created an experimental space that motivated, educated and allowed participants to become part of the conversation they so faithfully feed into.
The three-day pop-up event featured a number of workshops and panel discussions with the likes of Heron Preston, Tremaine Emory, Don C, Aleali May, Vince Staples and many more. It then ended at a closing party with performances from Sampha and Lil Uzi Vert.
During the experience, we were able to talk with Virgil Abloh and get his thoughts on the collection’s key design principles, why education is key to the growing genre of streetwear, and much more.
Take a look at the video above for more, and let us know what you thought about Nike’s “Off Campus” stop in New York City.
- Eddie Lee/HYPEBEAST