Balenciaga Unveils New Brand Logo

Switch up.

Fashion
27,428 Hypes 0 Comments

French fashion house Balenciaga — currently helmed by creative director Demna Gvasalia — has unveiled a new logo. While the brand has kept the two-tone design, it has now departed from its classic black and white color scheme. The new logo features the brand name in a bold black font set against an all-grey background.

The house is famous for “creating avant-garde structural pieces, straddling the edge of fashion and forecasting the future of women’s ready-to-wear fashion.” In recent weeks, Balenciaga dropped an eye-catching Triple S Trainer that acts as a sequel to its successful Speed Trainer.

In other fashion news, Profound Aesthetic has just released its Fall/Winter 2017 lookbook.

Read Full Article

What to Read Next

Fly in Luxury With Balenciaga's $650 USD Travel Pillow
Fashion

Fly in Luxury With Balenciaga's $650 USD Travel Pillow

Also doubling as a hoodie’s hood.

Balenciaga Presents Its Avant-Garde Bulldozer Mini Boot
Footwear

Balenciaga Presents Its Avant-Garde Bulldozer Mini Boot

Yours for $995 USD.

Balenciaga's Champagne Flutes Are Worthy of Only the Finest Bubbles
Design

Balenciaga's Champagne Flutes Are Worthy of Only the Finest Bubbles

Place your $360 USD glasses on your matching $715 USD coasters and take one very big gulp.


Balenciaga Creative Director Demna Gvasalia Presented With Medal of Honor from President of Georgia
Fashion

Balenciaga Creative Director Demna Gvasalia Presented With Medal of Honor from President of Georgia

“Demna Gvasalia is a model for the next generation of creative Georgians.”

These AAPE & Baby Milo Lanterns Will Light up Your Mid-Autumn Festival Celebrations
Design

These AAPE & Baby Milo Lanterns Will Light up Your Mid-Autumn Festival Celebrations

It’s very lit.

Listen to Quavo's Remix of Travis Scott's "Butterfly Effect"
Music

Listen to Quavo's Remix of Travis Scott's "Butterfly Effect"

Could their collaborative project be dropping soon?

The First Six Minutes of Fox's 'The Gifted' Drops Just Prior to the Show's Debut
Entertainment

The First Six Minutes of Fox's 'The Gifted' Drops Just Prior to the Show's Debut

Circle October 2 on your calendars.

Here's What Went down Backstage at the Off-White™ PFW Show
Fashion 

Here's What Went down Backstage at the Off-White™ PFW Show

Exclusive BTS content from Virgil Abloh’s latest collection.

The adidas Originals YEEZY BOOST 350 V2 Gets an Exotic "Zebra Python" Revamp
Footwear

The adidas Originals YEEZY BOOST 350 V2 Gets an Exotic "Zebra Python" Revamp

Very luxe.


Michael Jackson's New Collection 'Scream' Is Now Available
Music

Michael Jackson's New Collection 'Scream' Is Now Available

A Halloween special.

Watch This VFX Breakdown of 'Rogue One: A Star Wars Story'
Entertainment

Watch This VFX Breakdown of 'Rogue One: A Star Wars Story'

See ‘Star Wars’ like never before.

Another Air Jordan 1 High Strap Padded Model Emerges
Footwear

Another Air Jordan 1 High Strap Padded Model Emerges

Clad in “Midnight Navy.”

Additional Spec Leaks on Google's Upcoming Pixel 2 and Pixel 2 XL Emerge
Tech

Additional Spec Leaks on Google's Upcoming Pixel 2 and Pixel 2 XL Emerge

In time for the October 4 reveal.

Isaiah Rashad Hops on Tay-K's "The Race" With New Freestyle
Music

Isaiah Rashad Hops on Tay-K's "The Race" With New Freestyle

Another one.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.