Here Are the 9 Most Hyped Products Dropping in Europe This Week

New drops from Très Bien, Soulland and Norse Projects.

11,084 Hypes 0 Comments

As fall/winter gets ever nearer, more and more brands are dropping their cold weather lookbooks and collections. And, while the biggest news of the week has been Palace’s in-store release of its Autumn drop, there have also been some strong contributions from a selection of other European brands. Danish label Soulland has returned with the first pieces from its next collection, while fellow Copenhagen brand Norse Projects has given its adidas collaboration an online release. Other key announcements include another drop of refined simplicity from London’s MHL, and a zine looking at designer and Balenciaga consultant Martine Rose‘s upcoming collection.

We’ve rounded up the most hyped releases in Europe this week, as well as all the information you’ll need for how you can cop them.

Soulland 2017 Fall/Winter Collection

European Product Drops

Copenhagen-based Soulland returned with the lookbook for its graphic heavy fall/winter 2017 collection. The newest drop draws inspiration from a wide range of sources, with everything from Mozart to the military feeding into the collection. The first pieces are available now from the brand’s web store, with the rest of the collection dropping over the next couple of weeks.

MHL 2017 Fall/Winter Collection

European Product Drops

The latest collection from Margaret Howell‘s more affordable imprint sees the London-based brand continue its reputation of refined and luxurious staple pieces. The collection’s key items include a pair of military-influenced sneakers in leather nubuck and some typically strong knitwear. Some pieces from the 2017 fall/winter collection are available now from the MHL web store, and the rest will be dropping in the near future.

Don Pedro by Martine Rose, Machine-A and Ditto Press

European Product Drops

London boutique Machine-A teamed up with publishing house Ditto Press and designer Martine Rose to produce a zine showcasing Rose’s 2017 fall/winter collection. A visual tour of its typically personal influences, particularly the designer’s roots in North London, the zine, Don Pedro is an important insight into one of Europe’s most consistently important designers. Don Pedro is available now from both Machine-A and Ditto Press.

Vetements Rammstein Hoodie

European Product Drops

VetementsDemna Gvasalia has previously been reported as a fan of German industrial metal band Rammstein, with the Balenciaga creative director previously being seen in the bands’ merch. Now, as a tribute, Vetements has released a hoodie featuring the artwork from the band’s 1997 album Sehnsucht. The hoodie is available now from retailers including ANTONIOLI, where it is priced at a princely but unsurprising $690 USD.

M.I.A. x Astrid Andersen Merch Collaboration

European Product Drops

Multi-talented London-based musician M.I.A. has finally decided to drop a merch collection, teaming up with hyped Danish designer Astrid Andersen for her first effort. The collaboration takes influence from athletics, basketball and hip-hop and features the likes of all-black anoraks, tees, and tracksuits. The M.I.A. x Astrid Andersen merch collection is available now from M.I.A.’s online store and other select retailers.

Six Stories of GORE-TEX Products Vol. 2

European Product Drops

The first Six Stories of GORE-TEX looked at how the revolutionary material had been adopted by Japanese designers. This week a second volume was released, which takes a more international outlook and puts the focus on how the textile has been used by some of the world’s biggest brands, with New Balance, Off-White™ and Norse Projects all coming under the spotlight. The book released at Norse Project’s flagship store during Copenhagen Fashion Week and is available now.

maharishi MA Accessories

European Product Drops

London’s maharishi has announced the release of a bag collection that takes inspiration from legendary MA-1 flight jackets. The bags all derive from an adaptation of the MA-1’s utility pockets, coming in weather-resistant flight nylon and reflective 3M detailing. The pack features four different sizes, with the MA-1 Pocket Bag, which is an exact reproduction of the MA-1 sleeve pocket, the Mini MA Bag, the MA Web Bag, and the iPhone-compatible MA Phone Bag. All four of the bags are available now from maharishi’s physical stores and web store.

Très Bien x Polar Skate Co.

European Product Drops

Two Swedish favorites have teamed up on a collaborative skate collection, with store-turned-brand Très Bien connecting with fellow Malmo residents Polar Skate Co. on a wide ranging drop. The collection’s standout pieces include velvet jackets and bold, colorful long-sleeves, with skate decks and other accessories dropping alongside the apparel. Très Bien’s Polar Skate Co. collaboration is set to drop on August 15 via stores including END. and Goodhood.

Norse Projects x adidas

European Product Drops

Copenhagen label Norse Projects announced its footwear collaboration with adidas Consortium with the “Layers” pack,  seeing the Danish brand take on two adi silhouettes — the Campus 80 PKs and the lesser-spotted Terrex Agravic. After releasing in the brand’s flagship store and website this week, the “Layers” pack is set to get a wider release and hit all adidas Consortium stores on August 18.

Image Credit
Tres Bien