The Infamous Supreme Brick Gets Encased in a Louis Vuitton Cube

Double the hype and double the uselessness.

By //Design

Last year, Supreme released an embossed box logo brick that, although is neither wearable nor useful, sold out instantly. The tongue-in-cheek cement block signaled the power of logos and the loyalty of streetwear stans. This year, the Supreme x Louis Vuitton collaboration collection marked another degree of brand allegiance, fusing one of the most recognized luxury menswear labels and its signature LV monogram with the most iconic streetwear brand.

As expected, the collection sold out instantly worldwide, so much so that the collaboration’s scheduled North American releases were first canceled, and then postponed.

In light of these events and as a nod to the fusion of streetwear and luxury, Doug Schwartz has taken the Supreme brick and encased it in a Louis Vuitton monogrammed cube. The piece “confronts our collective hypnosis and seduction with material objects in relationship to how fashion continually reinvents itself at an exponential pace.”

Sound off in the comments below and if you haven’t yet, check out the “key investment” pieces from the Supreme x Louis Vuitton collection.

Read Full Article
Source
HYPEBEAST ZH
Photographer
DOUG SCHWARTZ
SupremeLouis VuittonSupreme x Louis Vuitton

You may also like

Take a Closer Look at Louis Vuitton's Futuristic Archlight Sneaker
Footwear

Take a Closer Look at Louis Vuitton's Futuristic Archlight Sneaker

The lauded malletier show’s its sporty side.
10,883 Hypes 26 Comments
Five Times Kim Jones Brought Streetwear to the Runway
Fashion 

Five Times Kim Jones Brought Streetwear to the Runway

A look at the designer’s seven-year tenure.
14,800 Hypes 9 Comments
Watch the Louis Vuitton Cruise 2019 Live Stream Now
Fashion

Watch the Louis Vuitton Cruise 2019 Live Stream Now

Held in France at the Fondation Maeght museum.
4,013 Hypes 2 Comments
Louis Vuitton to Open Three New Factories in France
Fashion

Louis Vuitton to Open Three New Factories in France

Cutting order times in half.
3,860 Hypes 5 Comments
Louis Vuitton's Archlight Sneaker Is the Latest to Get the Bootleg Treatment
Footwear

Louis Vuitton's Archlight Sneaker Is the Latest to Get the Bootleg Treatment

Bulky silhouette for a small budget.
8,934 Hypes 12 Comments


What to Read Next

Preview a Nav, Lil Uzi Vert & Metro Boomin Collaboration off 'Perfect Timing'
Music

Preview a Nav, Lil Uzi Vert & Metro Boomin Collaboration off 'Perfect Timing'

The album is dropping Friday.

The ASICS GEL-Lyte III Receives a "Washed Denim" Makeover
Footwear

The ASICS GEL-Lyte III Receives a "Washed Denim" Makeover

Perfectly distressed.

John Mayer Sits Down to Discuss Music, Fame and Fashion
Fashion

John Mayer Sits Down to Discuss Music, Fame and Fashion

Touches on his relationship with Hiroshi Fujiwara and meeting James Jebbia.


People Are Using Highlighters to Make Their Own "Semi Frozen Yellow" adidas Originals YEEZY BOOST 350 V2s
Footwear

People Are Using Highlighters to Make Their Own "Semi Frozen Yellow" adidas Originals YEEZY BOOST 350 V2s

Ruining them?

BornxRaised Keeps the Summer Rolling With Its "Lust and Paranoia" Collection
Fashion

BornxRaised Keeps the Summer Rolling With Its "Lust and Paranoia" Collection

Referencing sex, drugs and other tempting vices.

The Return of the Air Jordan 1 Mid Sees a New "Metallic Silver" Colorway
Footwear

The Return of the Air Jordan 1 Mid Sees a New "Metallic Silver" Colorway

Clean-cut.

More ▾