GEO Teams up With H. Lorenzo to Reimagine the Collection Two "GODSPEED" Offering
“We wanted to revolutionize the way a retail environment can do installations.”
Earlier this year we took a look at GEO’s Collection Two “GODSPEED” lineup, which brought to the table a varied mix of graphic-heavy, sportswear-inflicted pieces. Applying a fresh take to GEO’s sophomore offering, the London-based label aligned with acclaimed retailer H. Lorenzo on this dystopian-themed presentation. The digital installation sought to present the collection wears in a multi-disciplined setting. While the garments itself took aim at exploring travel and space, the collaborative display creatively spun the collection’s narrative while looking at spaces of its own: white space, digital space and fashion space.
When asked to comment on the project, an H. Lorenzo representative had this to say:
“We wanted to revolutionize the way a retail environment can do installations. Since H.Lorenzo has an eclectic and subversive selection of designers, the aesthetic of our stores seamlessly mixes clothing, art, and design. We wanted to represent this environment online for our global customer base. GEO has a unique vision in the digital art space so we wanted to create a digital installation of his collection “Godspeed” with an online interactive platform that truly embodies GEO’s vision.”
The collection is available for purchase now through H. Lorenzo’s online site.
