COMME des GARÇONS' New "Concrete" Eau De Parfum Is an Homage to New York City

Except it doesn’t smell like concrete at all.

Fashion
6,517 Hypes 0 Comments

COMME des GARÇONS‘ has introduced the latest addition to its premium line of fragrances called “Concrete.” The new scent is an homage to the city of New York, aptly referencing the “Concrete Jungle.” Surprisingly, however, the eau de parfum doesn’t smell like concrete at all. Christian Astuguevieille, creative director of Comme des Garçons Perfumes wanted to “astonish with a very hard bottle with concrete and inside with a softer scent,” he told WWD. The dominating note of the fragrance is in fact sandalwood.

To celebrate the new scent, CDG created an immersive experience in a Brooklyn warehouse that reflects three significant elements of concrete: destruction, construction, and creation. At the entrance, artist Calx Vive offered a visceral video presentation which showcased cement exploding into fragments. The center of the exhibit featured humongous scaffolding fitted with blinking bars of fluorescent lights. The most attention-grabbing part of the experience definitely goes to the circle of 10 spinning cement mixers which exuded cool smoke from dry ice.

Take a look at the photos above and head over to Dover Street Market NY’s official website to learn more.

Read Full Article

What to Read Next

KAWS x COMME des GARÇONS Debut "MIRROR" Fragrance
Fashion

KAWS x COMME des GARÇONS Debut "MIRROR" Fragrance

Available exclusively at Dover Street Parfums Market.

ERL and COMME des GARÇONS Parfums Have Bottled Summer
Fashion

ERL and COMME des GARÇONS Parfums Have Bottled Summer

“Sunscreen” is the only scent you’ll want to wear when it’s warm.

COMME des GARÇONS Parfums Debuts Soapy "MARSEILLE" Fragrance
Fashion

COMME des GARÇONS Parfums Debuts Soapy "MARSEILLE" Fragrance

Dominated by the Savon de Marseille and neroli top notes.


DSM Ginza Releases New COMME des GARÇONS PLAY x Converse Chuck 70s
Footwear

DSM Ginza Releases New COMME des GARÇONS PLAY x Converse Chuck 70s

Currently only available in Japan.

Jordan Brand Will Drop Air Jordan 11 'Gym Red' During Christmas Season
Footwear

Jordan Brand Will Drop Air Jordan 11 'Gym Red' During Christmas Season

Fresh for the holidays.

Manchester United's 2017/18 Home Kit Mixes Heritage With the Latest Technologies
Sports

Manchester United's 2017/18 Home Kit Mixes Heritage With the Latest Technologies

Updating the club’s iconic red home jersey.

Over $6 Million USD Worth of Fake 'Pokémon' Plush Toys Seized in South Korea
Entertainment

Over $6 Million USD Worth of Fake 'Pokémon' Plush Toys Seized in South Korea

Did they catch ‘em all?

Snoop Dogg Admits Pirating JAY-Z's '444' Album
Music

Snoop Dogg Admits Pirating JAY-Z's '444' Album

The Doggfather comes clean.

The xx Collaborates with Beams for an Upcoming Japan-Exclusive Merch Line
Fashion

The xx Collaborates with Beams for an Upcoming Japan-Exclusive Merch Line

To mark the band’s Fuji Rock performance.


First Fleet of Tesla's Lower-Priced Model 3 Will Be Ready by End of July
Automotive

First Fleet of Tesla's Lower-Priced Model 3 Will Be Ready by End of July

Elon Musk also predicts 20,000 cars will be ready by December.

Watch KFC Launch Its Crispy Zinger Chicken Sandwich to Space
Food & Beverage

Watch KFC Launch Its Crispy Zinger Chicken Sandwich to Space

“In space, no one can hear you snack.”

Motorola Showcases New 360-Degree Camera
Tech

Motorola Showcases New 360-Degree Camera

The camera is an add-on for the Moto Z, Z Play, and Z2 Play.

Chance the Rapper and Rihanna Named as Two of the Most Influential People on the Internet
Music

Chance the Rapper and Rihanna Named as Two of the Most Influential People on the Internet

The list takes into account social media and their ability to drive news.

DJ Khaled's "Grateful" Has Debuted at Number 1 on the Billboard 200
Music

DJ Khaled's "Grateful" Has Debuted at Number 1 on the Billboard 200

Another (number) one.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.