Nike Creates Limited Edition "Be True" Bikes for Pride Month
Taking over the streets of Portland.
Nike‘s “Be True” collection started out in 2012 as a grassroots effort led by passionate Nike employees to connect with the LGBTQ community and has been met with great success since its inception. Along with coveted footwear silhouettes such as the the Flyknit Racer and an apparel collection, Nike has also created a range of limited edition bicycles to celebrate.
With that, 50 BIKETOWN sneaker bikes will be wrapped in two limited-edition rainbow colorways and will be launched in the city of Portland as part of its bike share system that launched back in July of 2016. The bikes can be ridden during Portland’s Pride Parade on June 18, and will continue to roll through Portland during Pride month and beyond.
