Streetwear retailer KITH reveals its upcoming campaign with adidas Soccer today, in the form of a well-executed video campaign. The short visual gives us a glimpse into the brand’s partnership with the legacy sportswear label’s love affair with soccer and the cities that go hard towards the international pastime. Both New York and Miami — represented as the Cobras and the Flamingos respectively — have their own set of style within the campaign, as previewed by Ronnie Fieg’s IG in the form of KITH x adidas Soccer footwear offerings as well as a teaser towards the apparel that will accompany the release. The video even gives us a sneak peek at what could be a collaborative white-upper UltraBOOST silhouette, shown briefly early on in the video.
Stay tuned as we expect Ronnie and KITH to reveal the full collection before its expected release date of June 2 at KITH stores and online.