Jordan Brand Just Signed Its First Chinese Basketball Player

Guo Ailun joins Russell Westbrook, Kahwi Leonard and Chris Paul.

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Jordan Brand has signed Guo Ailun, the sportswear giant’s first Chinese basketball player. In addition to joining the label’s roster which includes NBA superstars Russell Westbrook, Kahwi Leonard and Chris Paul, the 23-year-old athlete will also receive a $1.4 million USD annually in sponsorship fees. Previously, Guo was signed to Chinese sportswear brand Li-Ning, who was paying him $1.1 million USD per year. At the 2016 Rio Olympic Games, the budding point guard averaged 10.2 points and 4.8 assists per game.

In terms of appeal in the country, Guo is one of China’s most popular basketball players — he has 1.6 million followers on Sina Weibo, a Twitter type platform for China. Jordan Brand will be announcing the signing sometime today, May 10.

See some of Guo Ailun’s highlights below:

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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