The adidas UltraBOOST ATR Mid Primeknit made its first appearance in September of last year in a polarizing colorway. It emerged again in December with a slick gray upper that received much applause from fans. Today, the fusion silhouette surfaces again in a fiery red colorway ahead of its anticipated fall release. The sample model boasts a seamless upper in marled burgundy, red and black Primeknit, a bright red accent at the heel tab, a sock-like collar, and a tonal Three Stripes branding in high relief on the side. An UltraBOOST heel counter, full-length BOOST midsole, and Continental outsole ensure the premium support and comfort we all know and love. Stay tuned for the official release date and retail price and share your thoughts in the comments below.