Generation Z Thinks Oreos Are Cooler Than Supreme in New Google Brand Survey
Kids these days.
In its latest report on internet and wider trends, Google has placed the brand awareness of Generation Z in its crosshairs. Titled “It’s Lit,” the report surveyed 1,100 American teens aged between 13-17 on the cool factor of 122 brands. The results are somewhat surprising, with brands such as Oreo, Doritos, Gatorade and Chik-Fil-A garnering more admiration than the likes of Supreme, adidas, BuzzFeed and Chanel. Naturally, Google and its various products, such as YouTube and Chrome, perform admirably. One dismal result belonged to Vice, which scored poorly in both the two factors of coolness and awareness. Check out the top 10 cool brands according to Generation Z below, and find the full report online here.
- YouTube
- Netflix
- Xbox
- Oreo
- GoPro
- PlayStation
- Doritos
- Nike
- Chrome
