Nike Sweeps Top 3 Spots in Both Men's and Women's Boston Marathon Divisions
Er, at least adidas sponsored the event, right?
Kenyan runners Geoffrey Kirui and Edna Kiplagat each finished first in the men’s and women’s divisions at the 121st edition of the Boston Marathon this morning. With a time of 2 hours, 9 minutes and 37 seconds, Kirui held off American Olympian Galen Rupp by 21 seconds and Japan’s Suguru Osako by another 30. Kiplagat edged out second place, Rose Chelimo of Bahrain, by a minute to finish at 2 hours, 21 minutes and 52 seconds. American Jordan Hasay rounded out the top three for the ladies.
At an event like the Boston Marathon where everyone seems to walk away as a winner in their own personal glory, adidas just may have been today’s biggest loser. As a longtime feature sponsor of the race, the Three Stripes did not have a single athlete in the top three for either of the men’s and women’s divisions.
We at HYPEBEAST constantly debate ‘Nike versus adidas,’ just as you do in our comments section. adidas has made some serious headway in market share over the last few years due to its strategic lifestyle collaborations, resulting in slew of accolades and “Best of” awards, however Nike seems to still dominate the world of athletic footwear. What do ya’ll think: is Nike still the industry benchmark, and if so, how can adidas compete?
This reminds us of another adidas fail from earlier in the year. The brand offered an island to anyone who broke the 40-yard dash in a pair of adidas cleats at this year’s NFL Combine. To everyone’s surprise, John Ross beat the record by two-tenths, however he did so in a pair of Nikes. Ouch.
