Following other chart-topping artists like Kanye West and Justin Bieber, The Weeknd is the latest musician to move beyond concert merch and create a full range to be sold in pop-ups and mainstream retailers. Earlier this week we saw the artist himself modeling his “Spring Icons,” and now we have a closer look at the line.
Photographed by HYPEBEAST in the late-night neon glow of the city, the editorial for The Weeknd x
Take a detailed look at The Weeknd x H&M collection above and shop the line at all H&M stores stocking its menswear line, as well as on the web, from $30 USD. To find your closest H&M, use the store locator here.