Nike Goes the DIY Route for Air Max Day
Nothing better than your own creation.
The Nike Air VaporMax and Air Max Flyknit 1 models will both be presented as canvases for a limited time via NIKEiD, beginning at Nike’s Sneakeasy locations in North America. Nike fans will receive the ultimate DIY experience to ring in Nike’s celebratory Air Max Day; you’ll be able to customize the upper on the Air VamporMax in addition to its plush cushioning system and the silhouette’s lateral side with a special graphic of choice. The Air Max 1 Flyknit will follow suit via a customizable midsole, upper and tongue with a special Airmoji detail.
Nike’s Sneakeasy locations will be open to the public via limited tickets and sign-ups in New York starting on March 20, Los Angeles on March 22 and Chicago and Toronto on March 25. NIKEiD’s special editions of the Air VaporMax and Air Max 1 Flyknit will retail for $250 and $220 USD, respectively.
