After having a well-rounded 2016 and early 2017 with its consistent drops and Maxfield Gallery pop-up events, Maxfield LA is looking to do a bit of rebranding through its digital platform. A new website is set to launch featuring what the brand calls a “new access and immersion to the Maxfield universe” for visitors. Included in the site will be a showcase of the best items of the season selected by the Maxfield team. Access to stylists is also a focus to elevate customer service. Furthermore, an archive section dedicated to the Maxfield Gallery pop-ups done with OFF-WHITE, Fear of God, Daft Punk, and KITH will be made available. Future pop-ups will soon join the archive. As for full E-commerce capabilities, Cheif Branding Officer Peter Utz says that will be coming in the near future.
Peruse through the images above which are ad campaigns for the launch featuring clothes from Saint Laurent Paris, Balenciaga, Gucci, Vetements, Enfants Riches Deprimes, Mike Amiri, Natasha Zinko and more. In the meantime, visit the Maxfield website for an early look. The official roll out happens sometime next week.
- Mathieu Cesar