KENZO Takes Inspiration From Rave Culture for Trippy New Video

An “homage to rave culture and club lore.”

Fashion
2,848 Hypes 0 Comments

In an “homage to rave culture and club lore,” KENZO has tapped longtime collaborator Traum Inc. to helm a new video for Spring/Summer 2017. Dubbed “prints,” the trippy piece explores “the very definition of rave, bouncing from its origins to its present-day forms.” As Traum Inc. puts it, “It’s obvious to us that rave culture is not a finished story, it’s still in a state of transition from our past to future — in the middle of which we all are.” The unique end result is a kaleidoscopic collage that bombards the senses with CGI effects, VHS footage of a New York nightlife scene from Nelson Sullivan, and shots from ’90s flick Public Trancesport. Adds Traum Inc. founder Thomas Traum:

Past or future, there’s a great deal of optimism in the context of rave culture – it’s all about the notions of unity, acceptance, love, respect and possibilities within the international, interracial, intersexual and non-binary community. This is why we want to believe that this culture will continue existing, growing and progressing, it couldn’t be more relevant in 2017… We see Nelson Sullivan’s work as iconic and revolutionary – while documenting his day-and-nightlife surroundings he also documented the birth of a culture, and invented the format of video blogging – way ahead of his time. This video is our expedition into the different eras, where we created a visual dialogue between the yesterday and the tomorrow.

Check out “Prints” in its entirety above and shop the seasonal range now over at kenzo.com.

Read Full Article

What to Read Next

KENZO Gets “Poppy” for Its FW22 Collection Designed by Nigo
Fashion

KENZO Gets “Poppy” for Its FW22 Collection Designed by Nigo

Highlighting men’s and women’s tailored pieces.

NIGO Ushers in a New Era for KENZO With His FW22 Collection
Fashion

NIGO Ushers in a New Era for KENZO With His FW22 Collection

A “real-to-wear” expression blending the house’s heritage with contemporary codes.

Samsøe Samsøe Takes Notes From Grunge and Rave Styles For FW22
Fashion

Samsøe Samsøe Takes Notes From Grunge and Rave Styles For FW22

A nod to the youth culture of London throughout the ‘90s.


Martine Rose Draws Inspiration From Rave Flyers and Posters For SS22
Fashion

Martine Rose Draws Inspiration From Rave Flyers and Posters For SS22

A collision of images which represent the designer’s character.

WTAPS' 2017 Spring/Summer Collection Gets the Spotlight in 'GRIND' Magazine
Fashion

WTAPS' 2017 Spring/Summer Collection Gets the Spotlight in 'GRIND' Magazine

Inspired by ’90s street style.

adidas Brings Primeknit Construction to the Stan Smith BOOST
Footwear

adidas Brings Primeknit Construction to the Stan Smith BOOST

In two classic colorways.

POW! WOW! Brings Street Art and Steve Aoki to Hawaii
Art

POW! WOW! Brings Street Art and Steve Aoki to Hawaii

Big murals and a bigger party.

Stream Sango's New Project, 'De Mim, Pra Você'
Music

Stream Sango's New Project, 'De Mim, Pra Você'

The fourth installment of the Seattle producer’s ‘Da Rocinha’ series.

The Next Big Rival in Smartphones, the OnePlus 3T Debuts a Sophisticated colette Collaboration
Tech 

The Next Big Rival in Smartphones, the OnePlus 3T Debuts a Sophisticated colette Collaboration

Presented by OnePlus
Carefully designed inside and out.


PORTER STAND TOKYO STATION Drops a Limited Edition Camouflage Umbrella
Fashion

PORTER STAND TOKYO STATION Drops a Limited Edition Camouflage Umbrella

With splashes of hi-vis orange throughout.

Art Comes First Channels Your Inner Rebel With 2017 Spring/Summer Range
Fashion

Art Comes First Channels Your Inner Rebel With 2017 Spring/Summer Range

Become a leader of the pack.

The adidas Originals EQT Support Ultra Now Receives The "Turbo Red" Treatment
Footwear

The adidas Originals EQT Support Ultra Now Receives The "Turbo Red" Treatment

Subtlety adorned on the TPU support panel.

Watch the Trailer for Disney Pixar's New Movie, 'Coco'
Entertainment

Watch the Trailer for Disney Pixar's New Movie, 'Coco'

A boy follows his dream to become a musician.

Essentials: 24Hrs, Atlanta Singer-Songwriter Extraordinaire
Music 

Essentials: 24Hrs, Atlanta Singer-Songwriter Extraordinaire

We highlight the necessities of the rising star artist.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.