Craiglist-Casted Models Have Real Sex in Eckhaus Latta's NSFW Campaign

Full-frontal.

By
Fashion
95,499 Hypes 0 Comments

Mike Eckhaus and Zoe Latta of NYC-based label Eckhaus Latta have always been known for their daring and inventive approach to fashion. But for the label’s Spring/Summer 2017 campaign, the creative duo took the age old tactic of sex sells to a whole new level, showing real couples and people scouted from Craigslist having real sex in front of the camera. Shot by photographer and friend Heji Shin, the bold NSFW campaign offers a full-frontal, no-frills look at sexuality and its role in culture, fashion and advertising. Though the provocative subject matter of the campaign attracts the attention of many, Eckhaus Latta is more “amused by the relationship between fashion advertising and sexuality, and more interested in producing images that are open to interpretation.”

“Real sex, after all, is beautiful” and is an “acceptable — and integral — part of being a human being,” says the duo. Flip through the photographs above and share your thoughts in the comments.

For more NSFW content, see if you can get through Rick Owen’s X-rated cameo in “Butt Muscle” music video.

Read Full Article

What to Read Next

Eckhaus Latta Explores Vulnerability and Transformation in SS21 Campaign
Fashion

Eckhaus Latta Explores Vulnerability and Transformation in SS21 Campaign

Enlisting Talia Chetrit to photograph the 13-year-old cousins in Upstate New York.

Eckhaus Latta Anticipates a Cozy Spring/Summer 2021
Fashion

Eckhaus Latta Anticipates a Cozy Spring/Summer 2021

The New York brand keeps things WFH friendly, but will we want our sequins back in 2021?

Eckhaus Latta, Martine Rose and More Donate to Auction for Black Trans Funds
Fashion

Eckhaus Latta, Martine Rose and More Donate to Auction for Black Trans Funds

Organized by Creatives4SystemicChange.


CD Projekt Red is Asking Players to Stop Having Sex with Keanu Reeves in 'Cyberpunk 2077'
Gaming

CD Projekt Red is Asking Players to Stop Having Sex with Keanu Reeves in 'Cyberpunk 2077'

The mod has since been taken down.

A First Look at The "College Navy" Nike Air VaporMax
Footwear

A First Look at The "College Navy" Nike Air VaporMax

Another colorway of the runaway hit.

Watch LeBron James Cry Like a Baby in New Intel Ad
Tech

Watch LeBron James Cry Like a Baby in New Intel Ad

An instant viral sensation.

Watch Cam'ron's "A Thousand Miles" Tribute, "10,000 Miles"
Music

Watch Cam'ron's "A Thousand Miles" Tribute, "10,000 Miles"

The Vanessa Carlton song gets new life.


TAKAHIROMIYASHITA the SoloIst.'s Haori Denim Jacket Expresses Modern & Traditional Japanese Aesthetics
Fashion

TAKAHIROMIYASHITA the SoloIst.'s Haori Denim Jacket Expresses Modern & Traditional Japanese Aesthetics

The latest from Takahiro Miyashita.

Watch Sampha’s New Film 'Process,' Dedicated to His Mother
Music

Watch Sampha’s New Film 'Process,' Dedicated to His Mother

It will also be projected at various locations in Brooklyn and London.

The U.S. Music Industry Had Its Biggest Year Thanks to Music Streaming Services
Music

The U.S. Music Industry Had Its Biggest Year Thanks to Music Streaming Services

Doubling in user subscriptions.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.