As reported by Variety last week, and confirmed by ESPN earlier today, Kyrie Irving will team up with Pepsi to turn his fun Uncle Drew ads into a full-length feature film. From screenwriter Jay Longino, in conjunction with Temple Hill Entertainment, the unprecedented commercial-turned-movie was described to Variety as “Blues Brothers in the pick-up basketball world.” The plot will center on Uncle Drew attempting to assemble his old Rucker Park team from decades ago to compete against today’s street-ballers in a present-day tournament. Longino also mentioned incorporating a slew of current NBA stars into the movie, but couldn’t comment on who exactly.
With the All-Star Game this weekend, one in which Kryie will be the starting point guard, Pepsi delivered the latest chapter in the Uncle Drew saga, this time with co-stars J. B. Smoove and Baron Davis. The soft drink brand also built a special website for the series, with merch dropping tomorrow, February 17 at 12 p.m. ET.
There’s no word on when the Uncle Drew film will hit theaters, so stay tuned.
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