BEAMS and Braun Come Together for a Classic BNC002 Clock

“Less but better.”

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Japanese retailer BEAMS has teamed up with German home goods imprint Braun for a series of classic analog clocks. For this first-time collaboration, the model of choice is the BNC002 clock, an understated and compact analog clock first produced in 1987. Coming in a black and a white version, each clock features yellow “BEAMS” branding on the side and a matching yellow seconds hand. The BEAMS x Braun BNC002 clock will be launched in early April for a price of ¥ 5,616 JPY (approximately $50 USD).

For more minimalist designs, check out the recent BEAMS x Vans Reverse Checkerboard Slip-on.

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