In a new bevy of 15-second TV spots reminiscent of its infamous “Mac vs. PC” ads, Apple directly addresses the concerns of PC users with the capabilities of its iPad Pro. In a response to real tweets raising these questions, the ads humorously re-enact the everyday scenarios of those on the fence before espousing the benefits of the iPad Pro, including LTE connectivity, lack of PC viruses, Word for iOS, and peripherals like the Apple Pencil and Smart Keyboard. Watch the videos below.
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