adidas Is Suing PUMA Over The "Three Stripes" Design
The culprit: a pair of cleats.
According to Law360,
“Puma’s use of four diagonal stripes on the side of the infringing cleat is a blatant attempt by Puma to trade on the goodwill and commercial magnetism adidas has built up in the three-stripe mark and to free-ride on adidas’s fame as a preeminent soccer brand,” adidas said in a statement.
It’s not the first time adidas and PUMA have had legal feuds — adidas once tried to prevent PUMA from selling its popular NRGY shoe, a style similar to the Three Stripes’s “Boost” kicks. And recently, adidas went after Tesla over a three-stripe branding over the car manufacturer’s Model 3.
“Puma is not only a direct competitor, but shares a mutual history with Adidas,” the company wrote. “Puma is thus intimately familiar with adidas’s three-stripe mark and the enormous goodwill it represents.”
A representative from PUMA has not responded to the suit as of yet according to Law360.
You can read the official filing of the suit here. The image below is the Puma soccer cleat in question. Do you feel that it infringes on adidas’s ”three stripes?”