A Look Inside the HBX Stone Island Pop-Up

Highlighting the Italian label’s signature technical aesthetic.

By //Fashion

Following up its AF-100 pop-upHBX recently brought iconic Italian label Stone Island to Hong Kong for its latest physical retail venture. Taking an exclusive look inside the self-curated pop-up, the design of the space expresses an air of minimalist modern inspired by the assortment of technical focussed Stone Island pieces on display. An infinitive visual effect installation centerpiece made up of illuminated hanging display busts in-between a mirror ceiling and base contrasted by raw concrete texture finishings offers the space its striking aesthetic element.

The center display highlights the special selection of products and colorways exclusive to the HBX pop-up, which include a 3M compass logo tee and “Deco Rose” and “Capulet Olive” colorways of the signature Stone Island Nylon Metal Flock Hooded Jacket and the Garment Dyed Crinkle Reps Nylon Bomber. While a custom sneaker wall serves to shine a light on the footwear models from NikeConverseJordan Brand and Vans featured at HBX.

Now open, HBX’s Stone Island pop-up will run until the first week of January. Also, make sure to check out all the exclusive items featured at the Stone Island pop-up and for more information head over to HBX.

HBX Stone Island Pop-Up
Shop B30
LANDMARK MEN, LANDMARK ATRIUM
15 Queen’s Road Central, Hong Kong

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